Project Sources

Three sources for use in my paper and how they will be utilized:

Scholarly Paper Source: This source will be helpful in determining the effectiveness of mainstream social media (twitter) in direct comparison with traditional news medium (NY times).

Wayne Xin Zhao, et al. (2011). Advances in Information Retrieval Pages 338-349. Retrieved from: http://www.springerlink.com/content/9614610q7q13m4k6/?CFID=65553353&CFTOKEN=54358400

Source 1: This source shows the usefulness and effectiveness of twitter as a business tool for a new style of hiring campaign.

Donnely, E. , (2011 February 14) Fashion Etc. News. Retrieved from: http://fashionetc.com/news/fashion/617-marc-jacobs-twitter-job

Source 2: This source shows how using twitter can also hinder a companies reputation.

Lubin, G. , (2012 January 24) Business Insider. Retrieved from: http://www.businessinsider.com/mcdonalds-twitter-campaign-goes-horribly-wrong-mcdstories-2012-1