This paper is focused on Twitter, not only as a social media platform, but also as a tool that can be utilized to help your business. This paper aims to break down exactly what twitter is, and then expand from there to elaborate on ways that twitter can he both helpful and harmful to your business. I will then focus on twitter as a personal public relations platform, and finish by incorporating everything together expanding on the effectiveness of twitter. #intro
Commons, taken from An overview of the Knowledge Commons: Charlotte Hess et al., also referred to as a shared resources of a group of people, can be large or small, and with or without bounds. To me, this speaks whole heartedly to the idea of what the Internet is. Today, there is so much knowledge and intellectual property available in this “commons” know today as digital media. The question however, is more along the lines of do people have rights to these commons? I argue yes, that once you write, or effectively publish to any medium, it can then be translated to digital media and then placed into the commons.
The idea is presented that one persons knowledge doesn’t subtract from another persons capacity to use it. This refers to the ideas, thoughts and wisdom that come from reading the internet and digital media, not the internet itself. The internet itself is the good, the information . Now the question arises, is this applicable to digital media? Is digital media still considered a commons? Yes. It is a shared resource with open access.
Is the internet changing things such as higher education? YES! I can answer this emphatically because of the basis of the class I am taking this quarter for Family Psychology. I am raising a ‘virtual child’ online. I answer a set of questions, each with a specific and different answer. Based on how I answer these questions, my child grows into a certain type of person. How I raise my child correlate to how she does in school, and excels in social situations. It is crazy to me, but it is also a very good tool that allows me to apply the ideas I am learning in the class to real life situations. Understanding that aspects of the class a relevant to raising a child.
But is the internet taking over high education? I don’t believe so, but with digital media becoming an intrinsic part of our society, and thus becoming a more important reliable tool for higher education. With the advancement of these technologies, we must also advance our idea of education, and must change courses to be more cohesive to all available medium options.
I am still researching my project. I now have 5 sources, and 2 scholarly sources. I am starting to outline my paper to keep myself on track. I am progressing nicely on my project, and staying true to my timeline.
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My perception with twitter hasn’t changed much since taking on this classes. I already enjoy it as a social media platform, and use it in my personal life as a way to stay current with fashion trendsetters. I am grateful learning about all of the other aspects of it, but don’t anticipate me using them personally. But they will be useful if I get one of these social media internships that I have applied for! (*fingers crossed*)
Twitter is actually directly correlated to my project, so you will be hearing a whole bunch more about it. And on a side note, I am really excited about the scholarly paper that I have found that will be a part of my project, it just sounds interesting!
Thesis Statement:
Twitter is a distinct, valuable tool that can be utilized to improve a businesses generation of news and relevant topics. In the same way it can help, certain aspects can hinder a companies reputation in moments. My paper will show both aspects, and likewise compare traditional communication mediums (such as the NY times) to the use of twitter as social media.
Time Line:
MONDAY FEBRUARY 20: Update Timeline; 6 sources and a statement of how each source relates to paper
Three sources for use in my paper and how they will be utilized:
Scholarly Paper Source: This source will be helpful in determining the effectiveness of mainstream social media (twitter) in direct comparison with traditional news medium (NY times).
Wayne Xin Zhao, et al. (2011). Advances in Information Retrieval Pages 338-349. Retrieved from: http://www.springerlink.com/content/9614610q7q13m4k6/?CFID=65553353&CFTOKEN=54358400
Source 1: This source shows the usefulness and effectiveness of twitter as a business tool for a new style of hiring campaign.
Donnely, E. , (2011 February 14) Fashion Etc. News. Retrieved from: http://fashionetc.com/news/fashion/617-marc-jacobs-twitter-job
I am going to include youtube video’s that I have found that help to understand not only how to use twitter, but all of the components inclusive of the website. I plan to delve deep into certain aspects of twitter, especially hashtags (# symbol) and the importance of these to twitter as a social media medium. Not only am I going to show the advantages of twitter as a business tool (using marc jacobs as an example) but also showing how twitter can be detrimental to businesses when you don’t anticipate certain outcomes. (McDonald’s hashtag horror).
I have selected option B, researching a digital communication technology (I have selected twitter), and will be writing a paper including a tutorial. I plan to incorporate examples from marc jacobs explaining how companies have used this tool to their advantage.
Meme gave me feedback: using visual ques to explain how twitter is used, how corporations are using this tool.
thechristofer 